Our Story
We started EssentiaGlow over 20 years ago with a simple idea: let’s build a Swedish company we’d love to be a customer of. Let’s dedicate ourselves to helping people improve their health and wellbeing and get the best out of life. So that’s what we did.
our mission
We believe that optimal health is one of the foundation stones of a good life. Our mission is to bring you vitamins, minerals and vital nutrients that have a positive impact on your wellbeing, helping you to thrive from the inside out and enjoy your life to the fullest.
our values
We’ve built the company and the EssentiaGlow brand around our philosophy of taking personal responsibility for our own wellbeing, respecting and nourishing our bodies, and living and working in balance and harmony with our fellow humans and our beautiful planet.
our founder
Claes Axelson
Our founder and owner, Claes, has been in the nutritional supplement business for almost 25 years and is driven by his desire to help people prioritise self-care and embrace a holistic approach to wellness. He started the company to make affordable, high-quality, environmentally sustainable products that support optimal mental and physical health.